Artificial intelligence (AI) is the set of techniques, systems, and processes that allow computers to perform tasks that would be impossible for humans to do. AI has been used in marketing for a long time now. But with the advent of the internet and mobile devices, marketers have started using AI-powered digital marketing platforms to improve their business outcomes and generate more profit without much effort on their part. Adoption of artificial intelligence has transformed the digital marketing landscape. You might have heard the term "artificial intelligence" before and wondered what it is.

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